Hi everyone,

The past few months have been a wild ride to say the least. We cannot thank you enough for being the earliest supporters of our company as we continue with development. With that being said, these busy months have yielded significant progress for us. This report includes our latest updates, as well as a survey—if you have a moment, please participate!
Team: We are extremely excited to announce the newest addition to our team: Head of Golf, Alex Fortey. Alex is a golf pro, coach, entrepreneur, and the founder of The Art of Simple Golf—a very popular YouTube channel. Alex has been focused on the Improve section of our app—creating algorithms that pinpoint potential improvement areas in your game based on the shots you've hit with our smart golf ball. These improvement areas will consist of specific videos (made by Alex) and practice drills to strengthen your game. In Alex’s short time with us, he has already contributed many ideas and connections that are keeping our company accelerating at a very fast pace. To learn more about Alex, you can visit his website: https://theartofsimplegolf.com.

Legal: On a less exciting note, you may have noticed that this email is from Graff Golf, as opposed to Upshot Golf. We recently underwent a company name change as advised by a trademark specialist. We had been notified that the Upshot Golf name was not fully available to us, and in a proactive effort decided to change our company name to Graff Golf. The word “Graff” has value to our company in two major ways. In one sense, we are aggregating data and "graphing" it to our users. In another sense, the Johns Hopkins University head football coach, Jim Margraff, unexpectedly passed away over New Years. In tribute and memorium, we've folded a piece of his name into our company name.

Hardware: Product development is going great. As many of you have seen, our full prototype gives a great preview of what our innovative technology can do. We are very excited to announce a huge technological advancement in our ability to accurately measure spin rate. This breakthrough gives us much more accurate readings, and thus the ability to more accurately instruct golfers on how to improve. We have spent the past few weeks developing a process to test our PCBs under all conditions that they will be put under. Our latest round of prototypes arrived early last week and are currently being tested. After almost one full year of development, it is safe to say that we made some incredible technological advancements that no other teams have been able to solve thus far.

Software: We have completed extensive research on successful mobile apps to ensure that the Graff app is as intuitive and user-friendly as possible. We are presenting users with a plethora of data and our goal is to make it as engaging and easy-to-use as possible. You can view our UI updates on our newly-refreshed website. In regards to development, Mike has begun programming the backend of our app.

Timeline: As I have mentioned, we have made significant technological advancements and are approaching a final product very quickly. With that being said, extensive testing is necessary to ensure that we get you the most advanced product as possible come launch day. We are still aiming for a launch by Christmas, and cannot wait to get this amazing technology in your hands!

Survey: Below is a link to a survey. As a thank you for joining and believing in us so early, we want to give each one of you a voice in this company and the ability to communicate what you deem as important and valuable. The survey contains three questions regarding features, analytics, and price points. https://survey.zohopublic.com/zs/NcCsDl

As always, feel free to reach out to me anytime. Thank you again to everyone and we are extremely excited to continue on this journey with you!

​Aaron Shapiro
Co-Founder and CEO