April 20, 2020

An Inside Look at Graff’s Development Process

Hey everyone,

We know how uncertain this time is for everyone and wish that each one of you and your families are staying safe (and sane!). While COVID has undoubtedly paused some of our efforts, we would love to take this opportunity to tell you more about how we started this engineering effort, the challenges we ran into, and innovative solutions we have created.

First off, we are very excited to find a silver lining within this global pandemic in which we have been able to place an emphasis on software development and integrate additional features into our product. This has been very promising for us and is enabling us to launch the best product possible.

Additionally, we just recently hit our latest stretch goal of $75k! We cannot thank you, our supporters, enough! We are very excited to keep pushing that number higher over the next 6 days, the last week of our campaign. Keep your eye out for an update coming later this week announcing our next stretch goal! Without further ado, we would love to share our development story with you.

Over 18 months ago our team set out with the goal of developing a training tool that would revolutionize the improvement process forever. We knew this was no easy task, as no other team had successfully engineered a smart golf ball. We took the first couple of months to study the feasibility of the product, put together a talented and experienced team, and start our development efforts. Shortly thereafter, we had created our first prototype.

This prototype utilized an existing PCB on the market, along with custom algorithms and software that enabled us to test the initial functionality of a product of this nature. While this board served its purposes, it was clear to us that we would need to develop a custom solution for our final product.

Off the bat, we ran into two main engineering challenges:

  • Accelerometers are unable to perform past speeds of 85 MPH
  • Gyroscopes are unable to track rotations in excess of 3000 RPM

These are two problems that had stumped many teams previously in our shoes. We took the following months to create solutions to these snags and continue development forward.

After long hours and many difficult months, we were finally able to measure the detailed metrics that we had set out to track. However, we realized at that point that we had to take it a step further. Our golf ball was reporting on extensive amounts of data points on every shot. Creating a simple and intuitive UI was imperative to our success. It was of the utmost importance to develop a way for golfers to interpret the data, but not only for golfers to interpret, for our platform to analyze.

Golfers need a way to take action on the metrics that we are providing, simply providing the user with the data was not enough. Now, using a Graff smart golf ball golfers automatically have a custom improvement plan created for them. We created a platform where golfers can quickly see actionable feedback that will directly translate to improvements in their swing.

We have had such an amazing experience developing this revolutionary product that we know our customers will love. Our team is doing everything in our power to make sure that we get you your orders as soon as possible!

As always, stay tuned to the updates section of our campaign to make sure you are up to date with all things Graff.

Take care and stay safe,

Aaron Shapiro

Co-Founder and CEO

March 24, 2020

An Inside Look at Graff’s Analyze Feature

Hey everyone,

The family here at Graff wishes you are staying safe during these scary and uncertain times. We will be posting an update in the next week or so to explain how COVID-19 is affecting our business and timeline.

Today, we want to give you a more in-depth understanding of the Graff app’s Analyze feature.

After playing a round or practice session, you will be immediately directed towards the Analyze screen. Throughout your session, the ball is recording data on six key metrics:

  1. Ball Velocity
  2. Spin Direction
  3. Spin Rate
  4. Hang Time
  5. Launch Angle
  6. Carry Distance

As analytics platform subscribers, you are able to access all of this data and use it to your advantage in a very intuitive way. You can quickly sort and filter through the data by session, by club, and by time.

There has never been an easier and more efficient way to highlight your strengths and weaknesses and begin to truly understand your unique golf game—see which clubs you are hitting well and which ones you should spend more time with at the range or in the backyard net.

Graff’s analytics platform uses deviations based on per-club ideals and weather-neutral conditions to allow Graff Golfers to fully comprehend the specific areas of their game that they need to focus on.

We are quickly approaching stretch goal #2 and could not thank you enough for all the support and enthusiasm. It is extremely encouraging and exciting for us to see after almost two years of development. Make sure to share with friends and family to help us reach our next goal of $75,000!


Team Graff

March 24, 2020

An Inside Look at Graff’s Improve Feature

Hey everyone,

As previously mentioned, we will have an updated timeline and schedule for all of you by the end of this week. We thank all of you for supporting us during these uncertain times and hope each one of you is staying safe.

That said, we want to give you a bit more information regarding our Improve section. It’s the least we can do to take your mind off of the situation for a few minutes. Improve is truly a revolutionary feature that we are offering and we cannot wait to bring it to you.

The Graff smart golf ball is capable of providing you with extremely accurate and precise statistics on all of your shots.

But understanding your shot stats is only part of the journey to getting better at golf. That’s when the Graff app’s Improve feature takes over—running deep analytics on your unique game to provide you with a clear pathway to improvement.

Using advanced AI and machine learning, our platform is able to interpret the potential areas of improvement in your swing and point you towards videos and drills to help you improve. The drills and videos are developed and designed by our very own Alex Fortey, previous PGA player, current professional coach and creator of The Art of Simple Golf.

As you hit shots with the Graff smart golf ball, the Graff app begins to compile the data. Here’s the basic process for how improvement plans are created:

  1. Our sophisticated AI analyzes your session data
  2. Your data is compiled into per-club statistics
  3. Improvement areas are discovered by comparing your stats to club-specific norms
  4. The app funnels through our media library to serve up a custom strategy
  5. You complete the program and the strategy refines further

This platform is extremely intuitive and easy to use. Not only is golf improvement now fun and engaging—but it is informed by your own data and driven by purpose. No more arm aches for 2 days after 150+ ball range sessions.

We are quickly approaching stretch goal #2 and could not thank you enough for all the support and enthusiasm.

Remember—when we reach $75k we will be unlocking the Compete feature! The entire team at Graff wishes you safety and good health while we battle these tough times.


Team Graff

January 12, 2020

Looking Forward to Spring!

It seems like it has been a long off-season since Rory stormed past Brookes to win the Fedex Cup and wrap up the 2019 tour.  We had a thrilling time watching everyone’s favorite, Tiger, power the Americans to a come-from-behind President’s cup win. We have a lot of really great memories from 2019 and hopefully you had some memorable rounds of your own.
The NFL and College Football are welcome distractions while we wait for the weather to warm and the fairways and greens to come back to life. But College Football will be decided the week of 1/13 and the Superbowl is early this year, on February 2nd. So no matter how well you played in 2019, it is time to start thinking of how to take your game to the next level in 2020.

The Graff smart golf ball and analytics platform are the tools that you need. You do not have to wait for your club to open or the courses to be groomed. Just put on a sweater, get your Graff Smart Ball and start tuning up in your backyard now.  We give you the most cost-effective, real life improvement option to start taking strokes off your game. It feels great to swing a club again!

Here at Graff Golf we have had an incredibly exciting off-season. We have raised nearly $50,000 in our WeFunder campaign, far exceeding our goal of $20K. We want to thank all of you that invested, your interest and support reinforces our faith in our concept and our vision.

We are currently expecting our final round prototypes next week and are extremely optimistic from the previous test results. We have built our partnerships with manufacturers and are building out our fulfillment plans to be ready to ship in a few short months.

Looking forward to low scores and good times in 2020,

Your friends at Graff.



November 21, 2019

5 Most Common Golf Swing Issues

Golf is challenging because many factors can affect your game. Your swing’s success depends not only on your technique, but also the clubs you use situationally. There are fourteen clubs from which a golfer can choose including drivers, irons, wedges, or putters. Each comes with its own challenges that a golfer must master. Additionally, the surrounding environment can affect the final outcome. The weather, the course, and the lay of the land all affect your shot and have the potential to ruin your day.

Faced with these challenges, it is not surprising that golfers make many of the same mistakes. Here are five of the most common mistakes with some simple solutions to correct them.


The Golf Slice

The golf slice, a shot that curves from left to right out of the target, is extremely common. A slice occurs when players that have weak grips have an open clubface swing with an outside to inside swing path on the downswing, producing the slice ball flight.

The best way to fix a golf slice is to strengthen the golf grip, having at least 2 knuckles showing on the left hand. Next, swing the golf club with a square face. This will ensure that the club travels more on an inside to outside downswing path and produce a straighter ball flight.

The Topped Golf Shot

The topped golf shot is a shot where the top of the golf ball is hit, producing little air time. As a result, the ball normally trickles forward without any distance. This shot occurs when golfers get up out of their stance on the downswing, getting further away from the golf ball which makes it difficult to make solid contact. 

The best way to fix this mistake is to practice hitting golf shots with your butt up against a chair or wall, which helps your butt remain pushed back. It’s also beneficial to work on maintaining the distance your chest is from the ball at set up and holding it all the way through impact. 

The Fat Golf Shot

The fat golf shot is when the golfer hits the ground behind the golf ball, which results in a large divot before they even make contact. This occurs because the golfer doesn’t transfer their weight correctly in the downswing and leaves the weight all on the rear side.

The best way to fix this is to practice keeping your feet together when practicing, which encourages the shift of the weight from the rear to the front side. Stand with your feet close together and make golf swings ensuring you bottom out at the same position on the grass. This drill ensures a consistent ball first then turf golf shot. 

Poor Alignment

Poor alignment is a very common golf swing issue and the reason many golfers struggle for consistency and improvement. Most golfers aim too far right and left of their targets resulting in many shots that fall of the mark of the intended target. 

Practice aligning your feet and shoulders correctly on the golf driving range first. Place a club or alignment stick along both the line of your feet and the line of the target. The feet should be parallel to the target and the golf club should be pointing directly at the target. Once you become comfortable with this it is a great way to align yourself during a round. Pick a close intermediate target around three feet away and set up your alignment parallel to that target.

Inside takeaway

Taking the golf club inside too quickly at the start of the swing is a common issue among players. The arms and hands roll and the clubhead gets pulled inside which then creates issues in the rest of the swing. 

Place a tee in the butt end of the grip and practice making swings while having the brush near the rear thigh. This ensures the clubhead will work back in the takeaway much better with the clubhead outside the line of the hands. This gets the golf swing on a better plane right from the start.


Taking control of these 5 key areas takes time—but our dynamic golf product is going to drastically reduce that amount of time. With our product, golfers will be able to access actionable insights that will lead to more efficient improvements. Stay tuned for more insights and updates leading up to our product launch!

For more in-depth analyses of various areas of your game, head over to The Art of Simple Golf.




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