April 26, 2020

Thank You Everyone and Welcome to the Graff Golf Team


But we’ll write something anyway. As I’m sure all of you can agree, 2020 has gotten off to a wild start.We started our Indiegogo campaign with a $20k goal in mind - hoping to achieve the bare minimum of funding that would allow us to launch our product. Our reach goal was $40K but that seemed unlikely.

Today, we closed the campaign with over $100K and our momentum continues to build. This is nothing short of amazing and beyond our wildest imaginations. We were certain that there was a market for this product and over 900 of you think so too.  This market validation is an inspiration to us and is continuing to drive us to build the most innovative and technologically advanced tool to hit golf since metal clubs!

We can not thank you, our backers, enough. Seriously. We are working day and night to ensure that a Graff Golf membership is going to be the best step any golfer has taken towards improving their game at a manageable cost.  Our app is being released to our Beta testers for user testing this next week. We will not stop until we have the most user-friendly and player-useful interface as possible. You can be assured that when you take delivery, you will receive an experience that has never been available before. And most importantly, at a price point that makes it an everyday tool.

We have some milestones to report. Our team has set certain benchmarks in order to deliver the experience you expect and that we set out to capture. The Graff platform must be able to measure a minimum of 9000 RPM ball rotation, the expected spin of a well-hit 9 iron. Our team achieved that this week with high accuracy. Our website and user interface have to be flawless, intuitive, and user-friendly.  We believe we have achieved that as well and our beta release this week will allow us to start getting the necessary feedback to ensure this user experience. Also - we are going through a full redesign of our website. The team cannot wait to show you all the features we are packing into it, stay tuned!

We’re as excited as all of you to get this product out and our commitment to all of you is that we will be delivering what you expected to buy; the most technologically advanced, useful, and easy to use tool to improve your swing both on and off the course.

Lastly, we would like to ask each one of you to join the Graff Golf Facebook Discussion Group. We’d love for you all to introduce yourself, discuss with other backers, ask questions, request features, give feedback, and directly communicate with our team. All of us will actively be on the site and would love to speak with each of you. Your feedback is extremely important to us as we finalize the product and prepare it for shipment.

Thank you again! We cannot wait to see you on the links!

Aaron Shapiro
Co-Founder and CEO

March 26, 2020

Graff COVID-19 Updates


As promised, today we’re providing an updated timeline and schedule given the nationwide fight against COVID-19.

Before we get into it, we want to just extend our deepest condolences to all of you. This pandemic is affecting all of us in one way or another.

Due to precautions and safety-related delays, many of our suppliers have pushed back their timelines—and a few have shut down completely.

Our latest round of production balls has been pushed back one month. We are working hard to get our suppliers to expedite our orders, but as of now, the situation is greatly out of our control.

Additionally, our testing facility has shut down for the time being. This has pushed back our ability to test current prototypes and fine-tune the design. We are currently doing all that we can to get our facilities back to full-steam, however, we are currently constrained by the pandemic.

One positive outcome of the situation is that we’ll now have additional time to pack more features into our mobile app and front-end development. We are able to do all of this work remotely and this has become a big area of focus for us since we don’t need to rely on a supply chain to get it done.

Brass tacks: Due to everything discussed, we expect that all orders will be pushed back two months from the original expected delivery. We are fully expecting to get the product to all of you by August.

We realize this isn’t excellent news, but in the spirit of transparency, we wanted all of our backers to know exactly what was going on at Graff Golf as a result of the pandemic.

We will provide updates as we receive more definitive information from our suppliers.

Due to our revised timeline, we will also be extending our Indiegogo campaign an extra 30 days.

In addition to giving our company an opportunity to accumulate more orders, our backers will also have a chance to unlock more stretch goals—which will benefit everyone who has contributed to the campaign.

On behalf of the entire team at Graff, we apologize for the inconvenience and promise we are doing everything in our power to get you this revolutionary product as soon as possible.

I want to personally thank each and every one of you for all of the support during these extremely uncertain times. We hope that you and your family are staying safe over the next few weeks.


Aaron Shapiro

Co-Founder and CEO

July 24, 2019

July Updates from Team Graff

Hi everyone,

The past few months have been a wild ride to say the least. We cannot thank you enough for being the earliest supporters of our company as we continue with development. With that being said, these busy months have yielded significant progress for us. This report includes our latest updates, as well as a survey—if you have a moment, please participate!
Team: We are extremely excited to announce the newest addition to our team: Head of Golf, Alex Fortey. Alex is a golf pro, coach, entrepreneur, and the founder of The Art of Simple Golf—a very popular YouTube channel. Alex has been focused on the Improve section of our app—creating algorithms that pinpoint potential improvement areas in your game based on the shots you've hit with our smart golf ball. These improvement areas will consist of specific videos (made by Alex) and practice drills to strengthen your game. In Alex’s short time with us, he has already contributed many ideas and connections that are keeping our company accelerating at a very fast pace. To learn more about Alex, you can visit his website: https://theartofsimplegolf.com.

Legal: On a less exciting note, you may have noticed that this email is from Graff Golf, as opposed to Upshot Golf. We recently underwent a company name change as advised by a trademark specialist. We had been notified that the Upshot Golf name was not fully available to us, and in a proactive effort decided to change our company name to Graff Golf. The word “Graff” has value to our company in two major ways. In one sense, we are aggregating data and "graphing" it to our users. In another sense, the Johns Hopkins University head football coach, Jim Margraff, unexpectedly passed away over New Years. In tribute and memorium, we've folded a piece of his name into our company name.

Hardware: Product development is going great. As many of you have seen, our full prototype gives a great preview of what our innovative technology can do. We are very excited to announce a huge technological advancement in our ability to accurately measure spin rate. This breakthrough gives us much more accurate readings, and thus the ability to more accurately instruct golfers on how to improve. We have spent the past few weeks developing a process to test our PCBs under all conditions that they will be put under. Our latest round of prototypes arrived early last week and are currently being tested. After almost one full year of development, it is safe to say that we made some incredible technological advancements that no other teams have been able to solve thus far.

Software: We have completed extensive research on successful mobile apps to ensure that the Graff app is as intuitive and user-friendly as possible. We are presenting users with a plethora of data and our goal is to make it as engaging and easy-to-use as possible. You can view our UI updates on our newly-refreshed website. In regards to development, Mike has begun programming the backend of our app.

Timeline: As I have mentioned, we have made significant technological advancements and are approaching a final product very quickly. With that being said, extensive testing is necessary to ensure that we get you the most advanced product as possible come launch day. We are still aiming for a launch by Christmas, and cannot wait to get this amazing technology in your hands!

Survey: Below is a link to a survey. As a thank you for joining and believing in us so early, we want to give each one of you a voice in this company and the ability to communicate what you deem as important and valuable. The survey contains three questions regarding features, analytics, and price points. https://survey.zohopublic.com/zs/NcCsDl

As always, feel free to reach out to me anytime. Thank you again to everyone and we are extremely excited to continue on this journey with you!

​Aaron Shapiro
Co-Founder and CEO




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