Where does the company name Graff Golf come from? For company CPO Patrick Kelly, it's personal. Along with fellow co-founders Aaron Shapiro and Mike Eberle, Kelly drew inspiration from their Johns Hopkins football coach Jim Margraff, who passed away while they were in school. In this episode of our Behind the Ball series, Kelly explains the origins of Graff, his role in the company and the many challenges in building a smart golf ball.